How To Make Your Own Social Media Strategy?

Being actively present on social media is not an option anymore. It is a necessity. Because no matter what your business or service is, your ideal customers hang out here.

However, planning and executing a social media strategy is definitely not a piece of cake. But it is also not rocket science.

With the right tactics, clear goals, and consistency, you can win the game of Social Media. Hence, in this blog, I will keep your eyes rolling on topics like:

1. What Is Social Media Strategy?

2. What Is The Leverage Of Social Media For Your Business?

3. Benefits Of Having A Social Media Strategy

4. Pillars Of Social Media Strategy

5. How To Make Your Own Social Media Strategy?

What Is Social Media Strategy?

In simple words, a Social Media Strategy is a plan that describes what you will post on your social media handles like Instagram, Facebook, LinkedIn, and more.

However, it is much more than just a list of posts. It focuses on your target audience and also your end goal with the use of social media.

The end goal could be anything. Getting more leads, gaining more followers, or brand awareness are some examples.

Social Media Strategy Does Not Have To Be Complicated.

What you need is a simple strategy with measurable objectives. This will help in deciding which channels and tactics are successful and which are not.

The social media strategy also includes metrics, tactics & insights from various social media platforms. One needs to keep an eye on all of these every once in a while to make sure the strategy is working in the right direction.

What Is The Leverage Of Social Media For Your Business

To understand the leverage that comes with Social Media, one needs to know these stats first:

60% of the world's population uses social media platforms like Facebook, Instagram, and YouTube.

This 60% of the people are active for 2 hours every day on social media.

Hence, there is no doubt your ideal client is also actively participating in social media. You just need to show up consistently until they start noticing you.

SOCIAL MEDIA is the best and FREE way to promote your business or service in the most authentic way.

Moreover, you can find clients from any corner of the world just by showing up here.

Companies can use social media to tell their brand's story. Moreover, they can engage with customers, and educate them on new products or trends.

This type of word-of-mouth marketing also allows customers to publish user-generated content. It covers things like online comments and product reviews.

UGC, or user-generated content, engages customers extensively. Way more successful than brand-produced ad copy.

Benefits Of Having A Social Media Strategy

Anything that represents your brand must be well-organized and pre-planned. Hence, having a solid social media strategy is essential.

With consistency being the most important element of leveraging social media, making a strategy helps you to show up regularly online.

But most businesses fail to cover the benefits of social media. Did you know that 59% of small businesses don't know how to properly use social media for their brands?

So, if you have a top-notch Social Media Strategy, you can easily get these tangible benefits:

• Align your business goals with your social media goals.

• Building brand voice and awareness.

• Making a community of like-minded people who are your ideal customers.

• Get insights into what your competitors are doing.

• Increase website traffic.

• Increase customer retention rate (CRR).

• Leverage paid ads.

• Sell your product or service.

Pillars Of Social Media Strategy

Any social media strategy requires these three pillars to guarantee success. These pillars work as a strong base in the beginning. Gradually, they serve as the driving force of your social media presence.

Let’s discuss the 3 pillars of Social Media Strategy:

Consistency

Consistency is bigger than perfection when it comes to social media. With an abundance of content available online, you have to show up regularly with high-quality content to get noticed.

Consistent social media posting indicates to your followers that you are committed to creating content. And also providing them with a source of interest and enjoyment.

Maintaining a consistent posting schedule will allow you to continue gaining followers and engagement. It results in a wider reach for your next round of posts.

Customization

There are hundreds or even thousands of people doing the same thing as you. Isn’t it? That is why it is important to let your followers know WHY they should choose you.

And to do this, being authentic is important. When you’re authentic, your content will automatically get customized.

Even if everyone is making a Milk Toast on Instagram, you must share your unique version of making a milk toast. This will get you a bunch of eyeballs which results in more views, likes, and ultimately more followers.

So, customization is about following a social media trend in your own special and unique way.

Creativity

Creativity drives businesses. It is at the core of anything that you do. So it is at the core of your social media strategy.

Creativity brings attention. It brings the interest of the audience. And most importantly, creativity gives you a sense of satisfaction and achievement.

You can bring your own version of creativity via your posts, videos, and content on social media. This will eventually become your brand voice. People will notice you for your creativity.

How To Make Your Own Social Media Strategy?

Who knows your business or service more than YOU? No one! That is why only YOU can make the best social media strategy for your brand.

Even if you are taking help from a social media strategist like me, you will be at the center of the initial phase of this process.

If you have enough time and resources to invest in a social media strategy, here are some steps to make your own marketing strategy:

1. Set Goals

The actual strategy depends on your goals. That means what kind of results you expect from your social media presence.

Is it about getting more leads? Or gaining more followers? It could also be about getting more visitors to your website or blog.

Set your goals and take the next step of creating the most relevant marketing strategy. It is worth spending a huge amount of time in this initial stage.

2. Identify Your Ideal Customer

The next step is to find your ideal tribe. Social media is all about creating a community of like-minded people.

Hence think of a single person, who could be your ideal client. And create content that this one person would love to watch. So easy peasy!

You can also have more than one persona for different products and services. Find their pain points, needs, and expectations and plan content accordingly.

3. Research Your Competitors

Competitor research is an essential part of any social marketing plan. It helps you in understanding what your competitors are doing in the social sphere. Such as which platforms they are using and what ads they are running.

You need to focus on things like:

• How consistently do they post?

• What kind of content do they post? Be it images, videos, blogs, ads, etc.

• What kind of ads they are running

• On which platform do they do the ads?

• Study their followers across various social profiles.

4. Choose A Platform

Not every platform will work for you. But that doesn’t mean you should not be present on every social platform.

However, choosing one or two platforms to be actively present is important. It can be confusing in the beginning as there is a lot to choose from.

So, it's better to get started on all the major platforms. and then gradually shift and stick to one or two platforms that get the most engagement.

Facebook, Instagram, Twitter, LinkedIn, and YouTube are some of the major social media platforms to get started. You can also try your hands on Pinterest, Quora, and TikTok.

5. Make A Content Strategy

Now that you've done your homework and selected your ideal customer, it's time to think about your content and strategy. Keep the following tips in mind as you begin:

• Create a tone for your posts. It could be formal, informal, humorous, professional, or anything you could think of.

• Create content themes. Some examples include wellness, education, positivity, or funny.

• Create a content calendar to keep up with the first pillar of a social media strategy: Consistency. You must plan and create content in batches well in advance.

• Schedule your content. So that you don’t need to take time to post every day. Instead, schedule your content for the whole week or even month in a single day.

6. Engage With Your Followers & Update The Strategy As Required

Creating a content calendar and posting accordingly is not enough. Talking to your followers, asking them questions, and engaging with them is also crucial.

When you engage with your followers, you will get to know what their preferences and expectations are. And according to that, you can make changes in your content strategy.

Conclusion

No matter what your business or service is, making your own Social Media Strategy is possible. You just need to invest some time and effort and keep your guard down while all of this magic happens.

You can also get inspired by your favorite brand’s social media handles. Social media is a place to learn and grow.

If you are still not sure about how to nail the Social Media game, drop me a comment below or reach out to me with your concerns! I would be more than happy to help.